As a European, I really appreciate San Fransisco deca-millionaires intentionally tastelessness.
I remember a podcast of Tim Ferris where he was boasting that people often complimented him on his Vans black shoes because "they could pass as dress shoes". No one past the age of 15 would be so tasteless as to share such a compliment, and that's what's beautiful about SF.
SF also happens to be the place where I heard a deceptively powerful method to get rid of stuff
1. Put all your stuff in boxes 2. Pick items out when you need them 3. After a year, throw everything you don't use