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I have a Microsoft Surface device and I recognise all of them.

Literally would pay more (kind of feel like I already have) to avoid advertising. If they sold Surfaces with Enterprise by default I'd be happy.

Thanks, so it's really their segmentation of the market. I saw the Enterprise version of the Surface when buying mine, but didn't expect the internal OS was also different.

The price was pretty stiff, so it looks like I got priced out of the reasonable default experience.

Same for me. I have been using Windows 10 Pro on various laptops and I have never seen any ads or other kinds of bullshit. I always thought that these were only a thing in Windows home editions?