Presumably, the teams who develop the OS do want to give us a smooth user experience and help us to be productive and efficient. But between us and them are other teams tasked with extracting the maximum value from Windows users and increasing engagement with Microsoft's shittier services.

The same thing happens in web development. The developers and designers of news sites don't want to create an unusable mess of ads and auto-playing videos, but the business development guys love that shit.