Capitalism and its value system is subjective, too. It's not set in stone. I believe we can still steer away from profit as the sole driver of, well, everything, if we want to.
Historically speaking, from crypto to AI, the market constantly evolves towards the next most profitable thing.
Only regulatory systems like the government has the tendency to temper such things (see the Fed and rising interest rates). However do note that capitalist entities have infiltrated the government and have huge sway over it's regulatory policies meaning that anti-business regulatory policies are unlikely to occur.
All of this just means that my conclusions are most likely going to play out. Barring some event that will cause intense negative public reaction.
Maybe this is the case in the US, the EU is known for being much more strict in its regulations, which is often ridiculed by the rest of the world. Those same people are going to hope for regulations once we see the effects of the current Wild West that is AI.
I don't think the world needs this much constant innovation. Additionally the innovation itself can be disruptive. The US will doggedly pursue profits even if those profits involve technology that can cause the US to eat itself. If AI replaces all jobs and nobody has any money to buy stuff who will the companies sell shit too?