NB: I realize Tesla buries the actual range in the middle of the page. I'm just pointing out kWh at best meaningless without taking the entire car into consideration and at worst deliberately misleading consumers a la MHz and "megapixels."
What consumers understand: Range in miles, top speed in mph, acceleration (why don't they illustrate this with a graph instead of "0-60?"). What consumers can only vaguely understand: kWh, horsepower, CC of engine, torque.