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Comment by Insanity | Hacker News Reader

My immediate thought was that they should have run this past any Spanish speaker in the company lol

I guess they all agreed it was a great name. Nvidia: my cuLitho brings all the boys to the lab and they're like it operates at the limits of Physics!

   My culitho brings all the boys to the lab,
   And they're like, it's better than a silicon fab,
   We're laughing our way to the top,
   With computational power that won't stop!
   We'll be etching those chips to the groove,
   Culitho de NVIDIA, making that smooth move!

Set it to a reguetón tune, and you have a hit right here.

culitho may have been the only remaining trademark-able word left in the English language.

Was culitho ever a "word in the English language"? Anyways, if it's just about finding a trademark-able sequence of letters that can be done with the restricted latin alphabet used in the English language and keyboard, then there would still be the option of doing what nVidia did in their company name and add an n in front of another consonant, for example:

nCuLitho … I wonder how Spanish-speaking people would like that one. Or maybe that added letter makes it too long anyways and it could be shortened to… nCuLo

Agreed. culitho wasn't an English word until nVidia marketing extruded it into the world.

In my defense, I was trying to vaguely reference the Problem with Popplers episode of Futurama but failed.

Maybe they did and all involved thought it was hilarious.

I'm from Spain and knowing the average Spanish person, I can tell you that is exactly what would happen, followed by a "no hay huevos" (literally "no balls").

I like to imagine the entire engineering team being a little bit like the minions in this 24 second clip: https://www.youtube.com/watch?v=OmCxtWrRQJ8

xDDDD

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