What is there to disrupt?
Really think about that statement for a minute. Maybe telepresence if you market it right, but the money is all in gaming and social use. And if you're gonna buy a headset, would you rather get the $300 one with Beat Saber and VR Chat, or cough up $3,000 for FaceTime in VR?
I think Meta has done all they can here. It's frankly a shock they managed to sell over 10 million Quest units, it would be a miracle if Apple can ship over a million at the price they're considering. Even if they do get the coveted iPhone-level install-base (fat chance), Apple cut ties with industry standards like OpenXR and SteamVR years ago. Their entire ecosystem will have to get built up from scratch, and they'll also have to fend off competitors selling units at literally 10% of the price.
For Apple to become the undisputed market leader in this product segment, they'd need a lot more than just a headset that exists. This project is looking less Apple Watch and more Apple Newton.