If cover letters are not a human effort any more they can be left out.
Recently I was involved in supporting my manager in hiring for a new Developer position and we barely even skimmed the letters. They are already basically useless
If it becomes an effortless throwaway generated by an AI, it no longer has value. Additionally, you may be shooting yourself in the foot. If I see something in a cover letter that catches my eye, I'm going to bring it up in our call to learn more. Not to quiz you or play gotcha, but because it probably intreagues me and I want to learn more. If an AI wrote it and you don't know what you submitted to the job posting, that's not going to reflect well in a call.
If your cover letter is so generic that it doesn’t have any personal connection to why you’re interested in the position, it’s probably not a good cover letter.
It's not surprising that people are trying to start businesses which would not be viable in a market where bullshit was more expensive.
Native advertising in the media.
Mass produced foods and products pretending to be artisan.