That's interesting. Do you know How the bidding works for ads shown along with content? Like with blog posts, news stories, and in gmail. How do they bid on how close and likely to buy it is from the content?
Going with the 1/3rd analogy, it seems you should pay 10 bucks on a click with a blog post of someone comparing and sharing their experience of buying health insurance while freelancing. You should bid 33 cents per click along with news story about rising medical costs in the nation. But how do you differentiate between these two types of "specific" vs "general" contextual content while placing bids on contextual ads? Or is this functionality just missing in current bidding engines?
- Bid on specific placements. If there's a blog or blog post post I want my ad to appear on, I can tell Google that I want to raise my bid for that specific URL.
- Bid on specific keywords. For example, I might include the keyword phrase "freelancing health insurance personal experience" in my content campaign, and give it a higher bid price than the keyword "medical bills." In this regard, it's the same as with search, except that your ad is triggered based on Google's scan of the blog post, rather than what a searcher types into Google.
To get an idea of the keywords that Google might extract from a blog post, type its URL into the Google Keyword Tool:
https://adwords.google.com/o/Targeting/Explorer?__u=10000000...