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It really depends on the domain. The biggest problem I've noticed is they don't seem able to filter out those shitty auto-generated spam sites for comparisons or top 10 lists. So if you're searching for "X vs Y" or "best X in 2023" you'll get absolute dross.

For other kinds of queries it still works pretty well IMO.

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> The biggest problem I've noticed is they don't seem able to filter out those shitty auto-generated spam sites for comparisons or top 10 lists

That boggles my mind as well. Google already knows which media are actually relevant as a source. For example, if I want good reviews for electronics products, I'd go for Heise and Golem, for everything else Stiftung Warentest. Google could easily compile a list of reputable media for each country and prioritize these, but they don't - I suspect because they enjoy all that sweet sweet ad money coming in from blogspam sites and less-reputable media.

Yahoo Directories was this exact idea, and it worked well, until Google's PageRank blew it away.

You still gotta do actual information analytics on the data.

Google is already showing big brands in most cases: https://detailed.com/google-control/

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