But it’s also worth looking at how shit the old thing has become. Google.com now literally delivers you an entire page of ads before any real results. It’s blatant profit-squeezing instead of trying to serve their users. This is their reward.
It's not just font end users feeling this, but advertisers too. Google ads just keep getting more expensive, harder to control and in many cases less effective. You have to, as an advertiser, give Google so much data about your operations and revenue to get the algorithms to work, it's ridiculous. I'm immensely suspicious of how they use the data they have access to about advertisers businesses.
Google entire business model is now about squeezing as much out of their advertisers margin as possible. It's only a matter of time before advertisers push back significantly.
Let me add that in more and more topics you can only find bogus/fake rating sites now, like car tires in my country for example.