In addition, Apple is notoriously slower at adopting the most cutting edge technologies but historically they tend to consider things very thoughtfully and rolls them out in beautiful launches (not always).

Examples would be the fact that Samsung almost always beats them to the punch on camera technology and other whiz-bang features, but Apple eventually adopts to much mass market consumer acclaim and groans from Android techies. Another example is they’re just now considering touch screen on laptops.

A counter example is the TouchBar - which was “innovative” but many didn’t like.