Looking at the conditions that "beef" is raised in - feedlots specifically - the price for beef is way too low. Of course it should be raised by laws requiring better living conditions for the animals, not by the operations staying the same but making more profit. Same for all kinds of meat really. I happily eat meat, and of the more pricey variety and not the cheapest I can get, but I'm willing to pay the price (and I'm not earning much) if the animals are treated better.
If that also leads to meat being a side dish instead of the main dish more often that's probably for the better for overall population health too AFAIK.