Whoever wrote this piece is a bad communicator who thinks he's a good communicator, and then goes through life getting confused about why no one understands him.

For example, in the story about the Japanese, he assumes some context from the reader: "What are they building? What is Fujitsu and what is Habitat and why does Japan need their own special version of it?" It's not even clear they're building anything technical, so I wondered, "Why do they need a client and server? And also, didn't you ever think to check their internal technical details before? What did you think would be the result?"

> “who’s going to pay to make all those links?” or “why would anyone want to put documents online?”

These are good questions and you better have a well-worded answer! In fact, it is easy to answer these if you have prepared for them. Did you just assume that the potential customer would already have familiar with the technicals of your product? If that was the case, they would have bought it from someone else already. Your target demo is the uninformed.