OpenAI and Microsoft have been killing it not only in product but in the go-to-market work they've been doing long before launch. Really superb work.

With seemingly every launch, they have a slate of really compelling launch partners already using the new service, giving them a big press bump (from the articles those partners write) and social proof, and of course the product is better because it's already been tested with real customers.

Masterclass in product management.