Anecdata: My wife was addicted to the story in God of War Ragnarok.
She walked through the living room during the opening cut scene and exclaimed "Is that Toby Ziegler ZEUS?"
She ended up hanging out in the living room crafting, reading, playing on her phone, or watching her own shows while I ran around smashing and killing, and then would pay attention whenever a cut scene happened.
Movies and games are not the same thing.
But blockbuster amusement park movies and AAA video games increasingly are.