FTC Proposes Rule Provision Making It Easier for Consumers to “Click to Cancel”
ftc.gov
ftc.gov
I once interviewed at a company where they said that they had something like 30% dormant accounts still paying for the service. I asked how they were manage to pull this off. They said that if they hadn't had any activity 28 days they didn't send email reminders that they were being billed. I ended the call shortly thereafter.
Ever since, I've always been mindful about how frequently I'm not notified I paid for something by a company, but instead from my cardholder's app.
Good news:
"The proposed rule would require sellers to provide an annual reminder to consumers enrolled in negative option programs involving anything other than physical goods, before they are automatically renewed."
The article calls it "manipulative designs", that's a pretty vague definition to me. I wonder if the result will be malicious compliance by businesses. Similar to the cookie banners appearing on websites in the EU to comply to GDPR, that make it easier (i.e. less clicks) to accept all cookies than to reject them.