You're paying for someone elses profit monthly with the cloud.
It has to cost more.
It has to cost more.
My current company works in a niche market with a smallish number of large customers, so our scaling needs are modest. Our total AWS bill is about a third the annual salary of a single ops person.
There's gotta be a very long tail of companies like mine for whom outsourcing to cloud vendors is cheaper than self-hosting.
This article seems written by someone who gets excited by shiney objects / hype trains.