tl;dr - Collecting data isn't evil, doing bad things is evil. Google hasn't done anything evil, by comparison Apple has and is celebrated for it.
> There are many things that Google does that I consider as violations of its "Don't be evil" mantram (including profiting from ads from content farms, spammers, IP thieves, et al), but collecting and analyzing user data isn't one of them
By removing the walls between the silos, Google's centralized data has become immensely more valuable for them and a huge vulnerability for its users.