i think that the short answer is because silicon valley and major tech luminaries have raised hell about it, and things that are news for SV and the bigger fish are at least vicariously news for the rest of the industry.
i may just be male pmsing today or something, but i'm irritated that something like this has actually invaded my airspace at all. i feel like a jehovah's witness has just visited me at 7am saturday morning...
so here we have a big enough group of people who want to push this (confusingly worded) thing through.
so, on the bright side, its not tax dollars being wasted.
In fact, ignoring it actually benefit the people who do try to spam our culture with such pointless issues.
You may be smart enough to see through the bullshit, but not everyone else have that kind of rationale.