And no reason to suspect that it won't spectacularly backfire. Not that they're integrating (or more correctly slapping it on with some hot glue) transformative technology they barely understand into legacy products which are themselves likely to go defunct. Why even use a spreadsheet when you can get GPT-4 to write a whole data analysis pipeline and summarize everything? Or why bother with word documents when GPT-4 can generate, spell/grammar check, translate (if necessary), format and output into any format you want?