Someone edits a factoid into a Wikipedia entry or posts it on a forum somewhere. People see it, believe it, and spread it. Then maybe the mainstream media cites it.
Well at that point it’s officially “real”. And if you try to argue against it people will use those “real” sources to “prove” the made up factoid.
I remember reading about someone, an actor or an author. Wikipedia had their birthday wrong. But writers had used Wikipedia to find the date and included it in articles. Wikipedia now uses those articles as proof that the incorrect birthday is correct.
An ouroboros of proof.