Part of the solution is certainly better mental habits by information consumers, but it's not fair to expect normal people who are just trying to go about their business to bear all the costs of trying to stoically ignore this mental pollution—and it is pollution. It sucks that the business models of many websites apparently depend on bombarding people with 90% crap that you need to fight through to get to the 10% you want, and we ought to demand a better solution than "just suck it up."