Ask HN: What do I do with href.ly?

I own href.ly (and hrefly.com), now what do I do with it?

I've had a few ideas;

offer a service that shares a list of links offer a service where you put in one link and share it simultaneously with all your social networks offer a service that lets you do something to the url..that something, I am unsure of.

Anyone have any ideas that stick out for this domain?