XKCD: Sustainable

xkcd.com

4 pointschunky19945 comments

I think the next phase of sustainable will ensure that every single input that has gone into making a product is also sustainable. I'm not kidding.

Is all the transport that allowed the product to be created sustainable? What about every single part of the transport? What about all of the drivers of the transport? Do they lead sustainable lives too?

Uh, yeah, that is what "sustainable" means.

If the input going into the product is not sustainable, than the product is not sustainable.

Besides the ad absurdum of drivers' private lives, what did you think sustainable referred to? Just the one item in the box?

Really? That's great. Can you give me a quick list of ten sustainable companies that can demonstrate 100% through the chain sustainability in the way that I described?

Company doing that now: http://howgood.com

Wait 'till you see the same graph for "disrupt".

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