Today, the environment is different. If you want to get an audience on your stuff today, you aren't going to make a dpreview or a kenrockwell.com, because when you look around you don't see that stuff very much. You see seoified crap articles, and information drip fed over 20 mins on youtube with advertising in between. Such is the game today and how it must be played if you are to receive any views at all and get that initial userbase.
- Thing becomes popular
- Megacorp takes notice and offers eye-popping amount of money to acquire thing (or doesn't have to because the founders are in over their heads anyway with how popular thing has become)
- Megacorp shuts down thing because it is a distraction from their other things which are printing unimaginable amounts of money
- Rinse and repeat
Consolidation of the entire internet into the hands of a few megacorps isn't just a problem because of their outsized influence.