It's great headlines aren't using the overly technical description (that honestly doesn't help much either) but it is a bit depressing the reason for doing so is "nobody clicks those" not "it could be made clearer to the average person" so we end up with things that are so vague you have no clue what it could actually be about yet is written to ensure it should be interesting enough for you to click. After that they don't really care what you get out of it, you've loaded another article and ads instead of leaving. This article actually bucks the trends a bit by being decent enough with what content is in the body at least.

those headlines and similar clickbait techniques are annoying, but they’re seen as a necessary evil by plenty of “good quality” content creators and editors

this is especially evident on youtube, where it appears as if you literally cannot gain mass success without surprising facial expressions in your video thumbnails

if you think I’m exaggerating, open Youtube in a private tab and see how many of the recommended videos don’t have someone pulling an unusual facial expression in them

plenty of these videos are of perfectly good quality, but in order to succeed they have to follow a shadowy pattern