>IS< stealth-mode really bullshit?
no one has convinced me yet :(
no one has convinced me yet :(
- A partner/co-founder: The idea makes all the difference for people who might consider diving in with you. Potential partners don't have time to meet with all the stealth-monkies to sign their NDA and hear about their (usually uninteresting to them) idea.
- A customer: In stealth mode, you'll never meet anyone who will say, "Holy crap that's cool. Can I sign up to be a pilot customer?"
- Wisdom about how to talk about your product: Every time you pitch your product to ANYONE, you get better at knowing what people want, how to talk about it, and where they get confused.
- A random referral: In stealth mode, you'll never hear "Oh! You know who'd be the perfect co-founder/investor/employee/pilot customer for you?!"
- A great idea that makes your idea BETTER. Of course, a lot of stealth moders have serious idea-hubris, so they probably couldn't imagine their idea getting any better.
- An investor. No investor will sign an NDA. Most would punt you if you even asked.
- SEO benefit. Backlinks and site age both effect rankings. Start building now.
On the other side of the coin, would your competition REALLY change their execution if they knew you existed? "Oh no! Two guys armed with Ruby on Rails! We're DOOOOMED!"
One big mistake we made at Powerset was to keep everything secret and fuel the hype machine. I think that in the end this was harmful to the company image. It would have been better to get the tool out in front of people, show them what we could do, and let them see the progress. That way you can get people behind you, cheering you on, instead of having them get bored with all the unproven claims you keep making.
Ideas are cheap. Implementations are what make or break a business.
heh, i'm just afraid of saying we're going to build something, then having to say "woops, we changed our minds, building this other thing makes more sense to us, sorry about that thing before..."
This doesn't change just because you've launched and everyone who's seen a little of the startup world knows to expect this.
If I reverse that finding and assume that I'm not particularly smart or special (usually a pretty good assumption), it follows that other people can do a pretty good job telling you where you're screwing up, how you've completely missed the point, and how you ought to do your job. And you're actually in a position to do something about it. And it's unlikely that they're in a position to do something about it. Hell, if they have more ego than self-interest (as most people do), you might even get this advice for free.
Having just started on my first tech startup about a month ago, I am trying to go for the "be open and honest about everything" meets "release early, release often" approach on the basis that if the idea is crap, I would rather hear about it earlier and fail quickly (so I can change direction or reset and move on with the next idea).
I am also going with a hardware-based product and am still building the site (what you will see was put together yesterday afternoon as a quick draft as we work through the "presenting the idea" stage of things and refine and streamline the concept), which is very likely to change over the next month which is also a reason I haven't done a "Ask HN: Is my startup crap?" post.
"we're building this http://www.httbox.com, get ready for the storm^"
^hopefully.
There are many other features not mentioned on the site (yet), the most interesting being the accelerometer remote control for more natural control (akin to Nintendo Wii control). Plus this box is very quiet (no fans, passively cooled via heatpipe to the side fins).
Anyway, your website is down, twitter account rarely updated, so if you are doing something interesting, feel free to email me :-)
The consumer marketplace for infrastructure hardware is fickle indeed.. the customers who could actually hook everything up with your box often fall into the 'experimenter' market.. they are putting their own boxes together.
The 'enthusiast' market for these devices is pretty good, but often it's like the 'audiophile' market in the 80's. No matter what you sell, it's never good enough. So even though they are willing to pay a premium, it only takes a couple of them with a ground hum problem to eat up all of your profits in technical support.
The 'rich guy' market is tough to access. They are happy with the DVR from their cable company.
But whatever market you get into you need fat margins on the hardware to have a chance of making it.
I expect to fail (being such a crowded market with big players with deep pockets) ;) but am interested to see how far I can go. It also has a few other features akin to what picwing is doing but for video. Especially nice is the "virtual living room" function that allows no-fuss video conferencing while sharing a video/home-movie.
The forums/feedback sections will be up on the weekend, so I'd really welcome any thoughts insights you may have.
Thanks :)
- If you're a hacker, you probably didn't start with market research, you probably started with code, and you already have competition that you just weren't diligent enough to find. Or the other standard view -- you don't think you're actually competing with the market leaders, because your head is stuck too far in the concept. But you are and everyone else will see that.
- Unless you're funded prior to launching, or have a team with an impressive (startup) track record, nobody in the press cares about your launch. We got picked up in a couple of German (where we're based) news sites which didn't bring in nearly as many hits as posts here or in my personal (fairly widely syndicated) blog.
- Most people when they hear your idea will think that it's dumb. This is universal. Practicing making it sound not dumb is much more important than worrying about people copying your (dumb-sounding) idea. Learning to pitch your idea takes a while.
If you've already been funded and developing for a couple years before launch, yeah, then you can make a bit of a splash when you launch. Incidentally -- great parent article. Spot-on with my thoughts on finding co-founders.