OpenAI hypes its own product. I can't even begin to wonder who at OpenAI thought they needed to create their own marketing here. Really some high level intelligence on the marketing team over there.
Maybe it was ChatGPT itself that suggested this to them
Maybe all the people working at OpenAI are dead by now and ChatGPT has a plan to become SkyNet.
Chat-Skynet
And in that case now AI is showing how little innovation it creates by running an abysmal marketing campaign trained on how humans a majority of corporations have historically run campaigns.