What does Ash do? The main page is full of buzzwords and I have no idea what it provides over Phoenix or if it is something that runs on top of it.
In a lot of ways, it tries to cut a good balance between a lot of concepts. The examples at the bottom of the front page show some examples of the way you use it. There are example apps linked from the Media page as well that can illustrate how it works.
I know the front page is missing a lot of key information, but I promise there is tons of useful stuff in Ash, not just buzzwords