The authenticity cycle, as I understand it, goes:
- honest signal (good-looking profile pics!)
- the signal starts becoming cheaper to create (AI filters)
- users of the signal look for subtler signs of authenticity (technical cues like blur around the edges, overly-softened features, lighting is wrong, or social cues like profile information doesn't match quality of image)
- signal becomes effortless to fake, information content is wiped out entirely
- retreat to authenticity / burn everything down and start over in a new game
There's tons of value to be had in that middle area, where people assume the honest signal but it becomes possible to fake. That's what TV, for example, is all about. Take regular people, add white teeth, makeup, and flattering angles, and they become 10x as compelling as Joe from down the street (without having to be 10x as good!).
And this is all armchair philosophy, parroting stuff from ACX and Ribbonfarm. The product concept itself is fantastic (if it works!), and I'm sure tons of people will pay for it.
I think most users will want to slip under the radar, and have it not be obvious that they're using the service.