Who becomes an entrepreneur? Insights from research studies
generalist.com
generalist.com
When I look at where we would be if I had kept the job, we would be homeowners, be able to buy new clothes regularly, go to restaurants and take awesome vacations a few times a year.
But the missing thing would be autonomy. The reason why I’m willing to sacrifice so much is because i fundamentally don’t like having to follow orders from a boss or manager. I’m arrogant enough to think i know better, and want to prove it by actually building my own thing.
Regardless of how silly it sounds on a financial level, the calculation makes sense once we look at the sense of ownership and autonomy over our own work. It’s worth more to me than any money I could make.
Ps: if you’re curious, the startup is logology.co
Because making is not selling.
It took a bit more than a year to have enough logos to launch, design the product and code the platform. In part because we were such perfectionists (which we aren't as much anymore).
But launching was only the beginning, and soon the real challenge presented itself: how to find customers. Had to figure out a distribution and marketing strategy which we had no experience with, all the while improving the product. And this is why it's now been 5 years.
Then I started being active on indiehackers.com and reddit to first ask for feedback, then eventually sharing my learnings and lesson in blog post format. This showed promise and got us to a couple sales per week as other founders got curious about us and then considered us when they needed a logo.
Eventually what really helped is twitter. I started tweeting in summer 2021 and talking about what I was going through, and noticed people cared and it led to more traffic to our site. So I decided to go all in and dedicated hours per day on it, trying to bring value and grow. After a few months we 10x revenue and it hasn't came down since (although it fluctuates).
The other thing from twitter is that I met so many people in the industry, this led to hundreds of SEO backlinks from people's blogs writing about us from interviews, podcasts, recommendation articles and so on. This was really the spark that made us go from invisible to visible.
Now this year the big push is to write high-quality blog posts about branding for startups. Hopefully to get some SEO traffic and grow sales even further.
This is why I do it as well, at least in part. The other part is that I get to control what projects I get to work on.
I find it very interesting that you value 'any startup' more than owning your own flat for example
Took us 6 years, we are revenue positive.
In my personal case, I made many questionable choices, including turning down a job at Microsoft in the nineties (would have been better financially) and leaving multiple great jobs (one of which afforded me corporate apartments in Honolulu and London) to risk everything multiple times to start multiple companies.
So there’s risk-seeking behavior there as well as a refusal to accept “good enough” even when it was almost definitely a better choice from a financial and physical health perspective.
I can still see my dad shaking his head about turning down Microsoft…
It sort of worked out. I had a good exit but nothing like kicking it at M$ for 30 years would have been.
I’m not sure we why we glamorize this. But in the end I wouldn’t change it. I did it my way. I’m now trying to do it again.
This is why I can’t play any games which require grinding (looking at you Eve) because I know it’s more fun IRL. ¯\_(ツ)_/¯
That was quite a while ago... Probably should forgive and forget that one. Forgiving the disappointment makes mental space for new opportunities.
I agree non-conformists start the really visible flashy companies. A new aircraft maintenance company can make bank, but it doesn't really grab headlines.
As you say, risk seeking behavior, resulting from the actual cause: "poor risk assessment" - ties right in to difficult childhood, mental health issues, and the market misjudging you (all causes or signs of trauma and being outside the norm).
I say this as someone with an appetite for trying new things, being non-conformist, and adventure sports - clearly the accuracy or the precision of my risk assessment model is significantly outside the norm!
People with excellent and accurate risk estimation and assessment work as actuaries, or accountants, certain kinds of insurance brokers, something nice and safe where you can do good work for 35 years and retire. The quintessential "brown volvo" driver.
Now, I personally think those people are rather safe and uninteresting - but then we've already established I'm probably not the person to base your decisions on!
If people are interested, there are good psychological tests for risk assessment skills - https://en.wikipedia.org/wiki/Impulsivity#Assessment_of_impu...
But the dominant trait at least for serial entrepreneurs might still be pessimism at the core, because it requires willingness to fail. You need to be pessimistic enough to expect to fail many times as a normal course of action until you luck out. If you don't expect to fail then the first large failure becomes the final blow.
There's a meme/comic that goes like this:
Panel 1, "Nothing really matters": a little creature in a void, sad. "What people think nihilism is."
Panel 2, "Nothing really matters": the same creature surrounded by rainbows and puppies, happy. "What nihilism really is."
In the same way that recognizing nothing really matters in our march toward entropy means we can get on with choosing our own path in life, recognizing the pitfalls of a potential path means we can walk it in confidence.
I know there be dragons, and I'm going to date them all.
I want to steal that quote. (Pessimistically I know I will forget it, so optimistically I'll try to have it printed on a T-shirt!)
You project value judgement into places where there need not be any. Most of these people who are doing "entrepreneurial things" come out somewhat ahead over their careers. It's not like they're dying destitute. Do they (in aggregate) come out as far ahead in terms of dollars as someone who grinds leet code and job hops between BigcCo? Probably not. But that's not what they're optimizing for.
> ties right in to difficult childhood, mental health issues, and the market misjudging you (all causes or signs of trauma and being outside the norm).
Ah, yes, the ol' anyone who doesn't agree with you must have something "wrong with them" or "be damaged" line of reasoning.
>I say this as someone with an appetite for trying new things, being non-conformist, and adventure sports -
Having a hobby that might put you in a cast isn't the kind of risk being discussed here. It's misleading (to be charitable) to portray that kind of risk exposure as analogous to doing things that will have large impact on your earning potential in the short, medium and long term.
>People with excellent and accurate risk estimation and assessment work as actuaries, or accountants, certain kinds of insurance brokers, something nice and safe where you can do good work for 35 years and retire. The quintessential "brown volvo" driver.
You are conflating loss avoidance with risk assessment.
And I say this as someone who is living the exact career you are trying to stereotype in a positive light.
At age 6, I was tested for my tendency towards risk aversion. I scored as high as possible in risk aversion; in other words, I was extremely risk-averse, as my parents worried. That tendency marked a better part of my life, and it brought forth/was comorbid with GAD and generalized depression. All of those things make you think that if you just had more control you would feel better, but the grasping for it only exacerbates the symptoms.
Now I'm 41, and am really interested in bootstrapping (I have made one small app, working on the next). In particular, I love the risk/reward calculus especially. I've gradually awoken to the amount of value I bring via programming and strategy versus the salary structure in place at a lot of companies. This year I'm focusing on amassing leverage in several forms, be that a more public voice, a more fit body, additional income streams (however small), etc. (Typical midlife stuff, yes.)
To work as an actuary, it is better if you are rather on the risk-averse side (i.e. err into this direction instead of having a tendency for excellent and accurate risk estimation) because insurance companies and regulatory authorities are very biased into this direction.
Eve actually broke my desire to play a lot of games for this exact reason.
This realization almost permanently put me off most online video games. Most team-based games are made such that one individual can't swing the game too much, because that's seen as bad. Thus only about 20-30% of games you can directly impact, thus you're mainly just burning time with limited agency for player skill. MMORPGs are timesinks first and foremost, rather than skill-based games.
I replaced them (mostly) with music. Music has an infinite skill ceiling that is apparent, it is cooperative, creative, and tends to have people that want to be there, versus people who are there because they don't have anything better to do.
Have to throw a good mention of Dark Souls here. The vibes, the story, and the themes resonate deeply with me and connect naturally with the highs and lows of entrepreneurship.
At least I have idle games and I'm also working on one which will probably end up in nothing.
"Psychological orphans" i.e. kids who had shitty parents and learned to adapt to survive. Then this behavior became a habit and a game.
"Basic income" i.e. kids from middle and upper middle class backgrounds so there was no food poverty in the family and long term thinking was possible by the kid, even in the context of the dysfunctional setting.
The above is true for me and all of the high growth tech founders I know on a very personal level (could be selection bias in who I connect deeply with though).
My recipe for tech startup founder includes: 1. You were one of the smartest kids at your private school—so you’re opinionated and confident 2. You’re some kind of social misfit with a chip on your shoulder 3. Father is an Engineer, Lawyer, Banker, Doctor 4. Got some private tutoring or coaching at a young age 5. Went to a fancy big-name college
It doesn’t apply to everyone, but during a recent job search I did a little detective work on founders at jobs I was applying for, and this was the large majority of them
I took me until the age of 34 and having kids of my own to realize that my childhood wasn't that great, and that a parent's role should extend beyond just feeding their kids. My upbringing made my hyper-independent, so the desire to make myself completely financially independent basically consumed by 20s. It took me a long time to realize this drive, while useful in my career, came from a very unhealthy place.
Though there is the "upper class" founder background that still had shitty parents and something to prove, and often they can get really far because of the $ and connections, though often have the issue that their alternative life is a bit "too easy" so they don't execute hard enough / close enough, or they just give up.
https://hbr.org/2022/07/a-common-parasite-can-make-people-mo...
> they discovered that those infected with the parasite Toxoplasma gondii were, on average, 29% more likely than others to have founded a start-up, 27% more likely to have founded multiple ventures, and more than twice as likely to have founded their businesses alone
Along with an increased risk of death via car accidents, having contracted Toxoplasmosis seems to precipitate risk seeking behaviors, similar to its intended evolutionary prerogative: the infection makes rats sexually aroused by the smell of cat urine, so they seek the smell, where cats are more likely to be around, are eaten by cats, and the cycle continues.
Toxoplasma affects dopamine metabolism - body starts to produce more of it.
Dopamine is also released with alcohol intake, notice that alcohol also makes everyone more confident, attractive and, well, prone to car accidents.
I guess the "rough childhood" also has something to do with alcohol or other drugs somehow, that means dopamine metabolism is also affected.
Dopamine is a powerful thing.
The depression is an endless battle through a muddy swamp. I have to endlessly game it with exercise, sleep, supplements. I would give anything to not be held back by that.
I somewhat envy the manic benefits of Bipolar! That sounds so much better than just regular depression! /h
But my ADHD is high functioning. My mind constantly jumps from topic to topic, every aspect of a problem, or any problem in my life, or anticipated future life. And my brain tracks all these puzzle pieces well. It is my counter-point to focusing!
And OCD works for me too. I think it is what makes my ADHD work for me. Always fixing, improving, smoothing, organizing. I can get distracted rearranging books on a shelf, but even then its like meditation, my zen, in that even small positive changes to my environment motivate me out of depression.
Also, the constant ADHD/OCD iterations over the smallest things, leads me to fluency with my projects that invariably lead to the bigger novel insights that make all the difference.
You can't run around the base of a huge mountain like a madman, testing every possible crevice, accumulating every possible strategy, practicing every kind of traversal, and acquiring every piece of equipment, without finding a way up! Even if I can't describe to anyone whether I am making any progress at all until I do!
The downside of ADHD is very real for me: "less skilled at necessary tasks like accounting and bookkeeping" is an understatement. I can keep my regular life on rails, or get work done. Unfortunately, not both.
I am not risk seeking, but definitely a non conformist. I think the main thing that drove me to be entrepreneural is the lack of a choice, for not 99% properly working people, in the traditional working market.
A curious sample. Unfortunately these types of "studies" omit the bulk of entrepreneurs that keep an economy running. Small businesses, 5-50 employees, that tick on without the glory and fame that outliers capture are more interesting and more likely to be achieved. Would be curious to see more studies about the types of entrepreneurs that build them.
Well naturally since all these papers are focused on lottery wining tickets. Running a small to medium sized business is far more relevant to most of us.
There are many folks with side businesses that compliment their incomes, but primarily it is a tax strategy driven investment decision process.
I think most successful "entrepreneurs" clue into the pejorative connotation of the word sooner. =)
On the other hand 40 is about the right time, because body and mind is still functional. The network is available and the people skills should be developed even in worst outcasts (there are exceptions). People often have some business ideas and the worthy ones are developed a bit as a hobby. Being fired is the so much needed kick to get started for real.
If you're selling an API, you probably cannot afford to have a shitty API design because no one will want to use your API.
If you're selling a B2B product, you can probably have a shitty architecture because it's all internal and B2B app are generally lower scale.
Though in saying that I would expect that B2B products like Snowflake and other 'deep tech' products require good engineering, otherwise the product just wouldn't work.
That's likely because they are focused on building products not fancy toys. No wonder they succeed. Once cash flow is established you can hire workers to tidy things up and argue over what indentation style to use or which shiny new framework to adopt.
The stuff about the Chinese famine is interesting but I don't think can be generalised beyond China.
My sense is that there are two socio-economic backgrounds that become entrepreneurs - those who are (not to put too fine a point on it) "poor" and so have no assets to risk in starting a company, and those that are "rich" that are also not risking much because their family or others could support them if the company failed.
This paper explores the idea in the UK over time, but I've seen studies out there that examine the idea comparing the UK to other European countries where home ownership is less of an embedded norm: https://conference.iza.org/conference_files/ESSLE_2012/brack...
Anyhow, very interesting to think that there are human traits at play as in the original article as well as structural/socio-economic factors.
The employee market does penalize generalists, those who lack political savvy (ADHD, OCD), and/or those who do not come from well off families and connections.
> We find immigrants represent 16 percent of all US inventors, but produced 23 percent of total innovation output, as measured by number of patents, patent citations, and the economic value of these patents. Immigrant inventors are more likely to rely on foreign technologies, to collaborate with foreign inventors, and to be cited in foreign markets, thus contributing to the importation and diffusion of ideas across borders.
The author looks at a survey of knitters who sell their patterns online to conclude that "hard workers are more likely to become entrepreneurs". Even more comically, they grab a study about Chinese companies founded by the generation born around the time of the Great Famine, to conclude... that childhood adversity makes for better entrepreneurs! Need I say more?
Unsurprisingly, they miss the prime correlation: parental income and access to wealth.
One category that I didn't see a lot of is the fully-employed side-hustler, so that may also exist with a completely different set of characteristics.
Incidentally, according to the article, I should be a prototypical entrepreneur, and I've certainly always known this, but, wow, the level of misery I experienced from everybody close to me has been overwhelming every time I've started anything. I've been 'lucky' in the sense of finding some kind of a way into a job when it got to be too much. I've been homeless, I've been to war, I've done ultramarathons, but this is nothing compared to the more normal types of people problems that nobody ever talks about. My plan had always been to make only enough money to survive for a few years of freedom. It turns out that this was easy, but didn't solve the right problem.
As a non-success, I still consider myself one of the lucky ones. I've seen people, who seemed to have it much better than I, get into much worse situations, and several didn't survive it. Steve jobs said you can't connect the dots to success looking forward, and this is obviously also true of disaster. It's easy to forget about these people, or only remember the bad dots.
I think about what to tell my son about all of this. I want him to never feel forced into anything. If he feels good about a job or a relationship, he should feel happy to continue it. But he should know that those things may change to hurt him, and he should never get into a situation where he feels stuck. One important thing about this is that I believe that the law and the culture is strongly against him, and seems to be getting worse. He should not expect success in this environment, and I'd advise that it may be wise to go somewhere less hostile, even at the expense of financial opportunity. Most young people don't realize that the majority of middle-aged men in this country are legally barred from leaving their state of residence without permission.
So the conditions for success seem simple, and the people that win big often don't seem very impressive, but the failure conditions are often larger and more hidden than most people understand early in life. You're not competing just with your mind, but your entire life situation to support your ideas.
> "Most young people don't realize that the majority of middle-aged men in this country are legally barred from leaving their state of residence without permission."
I am curious whether you'd like to elaborate on these points you made above.
I guess it depends on your definition of "entrepreneur" - does it count if you only found 1 company?
But from where I stand I pretty much fail all the "high probability" criteria, no troubled past, no mental health issues, no previous employment history, no bad-childhood, and do on. Arguably I'm "well rounded" (for some definition of that. Yay!)
So to aspiring entrepreneurs let me say, indicators don't really matter to _you_ as an individual. These are not _requirements_, they are indicators.
Starting a business is not for the faint hearted though. You'll work more hours, probably for less money, possibly for no money, and you'll likely fail.
You need more than just desire, you need a product people want, that they can afford, and you need a way to reach that market. And some luck. Did I mention you'll likely fail?
Success isn't bei g a billionaire, success is keeping the doors open, drawing a salary, employing others in a non-exploitive way, not grinding away every second. Success is taking time off to spend with family, or playing sport, or whatever, just because you can.
To those just starting out I say, welcome to the biggest adventure of all.
Success is whatever you want it to be. And that, to me, is the point of entrepreneurship: Defining your own success and getting there on your own terms.
But of all the people, those who show jealousy acts are often the ones who say success is having less money and more time with family. Then you show them “Hey, you have 3 kids, a loving wife, just enough money to get by which is both what you’ve always said was sufficient and what you voted for (while you voted for the richer single men getting slashed), meanwhile I’m autistic, have no wife or kid, I’m rich like Cresus as a nice kickback from spending my Sundays at work… and you still have to be jealous???”
If it were on my own terms, I would have chosen to be able to join improv groups and invite them all home without having a tantrum thrown because I don’t contribute more than the rest of the group. Money doesn’t equate universal power.
The second more subtle point is that someone older is likely to be settled (job/family/money) and switching to a startup requires more intrinsic motivation to do it for the "right reasons". If you have two kids and a somewhat set job at a FAANG or big corp or whatever there must be something really bothering you to give that up. So ceteris paribus I'd assume the older person is far less likely to come in there because they want to "work on something cool", "yolo-startup can still rebuild later swing for the fences" or "this is the path to all the moneyz" and more likely to come there because they see the value of solving the problem they have identified and assume all else will sort of follow.
I also misread that as 9 for a little while (and 41 as section nr 41)
I used Linux as my main desktop OS for like 15 years. One day someone paid me to write some Mac software for them. I did the project on a $150 ancient mac from a second hand store, and partially on Linux.
When the project ended I bought a new macbook when i got paid because i thought "ok, there's money in doing mac stuff, i better have current hardware". Linux was still my main desktop OS.
2 years later I switched my desktop to Mac OS too because after using it, it was simply far less annoying than either alternative.
So when you see people talking about the reality distortion field and why pay extra for Macs... take it with a grain of salt. It's likely they just looked at prices and guessed it's not worth it, maybe thought about induced want. So was I before I got paid to use one :)
Steve Jobs was a master of this. The first car itself was heavily marketed before release. You have to make people believe that their life will be improved by this thing. Failure to do so, even when you genuinely believe it can improve lives, will leave you in the dust while someone else eventually comes along with a nicer story.
Of course, if you don't even believe in your hypothetical rubbish product it's hard to make that storytelling believable. Even more so when you've become so deluded in your own thing that you can't tell what impact it does have.
Sometimes the average joe can taste certain components of that secret sauce, because they're brilliant and hard-working, and was at the right time and place. But it's a very rare occurrence.
VC does not only offer money but also connections. Even more so does YC and their startup school. If that's not enough, a unicorn is waiting to combine kickstarter.com and a social network to allow people to monetize their connections.
The limiting factor is the willingness to give up the comfort of a 9-5 job. In a world of working spouses, one partner can always risk their career, especially when the children have grown up a bit.
[0] https://www.wbur.org/news/2022/05/09/immigrants-are-80-more-...
[1] https://hbr.org/2021/08/research-why-immigrants-are-more-lik...
I had zero success in entrepreneurship in my 20s and I was delusional to think I could accomplish anything in entrepreneurship without both of those properties (and I tried multiple times a year for the decade of my 20s). It would take someone truly amazing* to pull off starting a successful business while working a full-time job.
* And I say that in contrast to myself, who has been called talented more than a few times by my managers and still couldn't pull it off until I earned enough money to take time off
I do agree with the original point. Nowadays, most STEM PhD students at top US schools are immigrants. When I look at the work, delayed gratification, etc, native Americans forgoing a STEM PhD seems a rather rational choice. Starting a company feels like a similar decision.. a lot of pain for statistically low gain.