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> I've slowly but surely started to dread these damn blatant popups - from cookies and product updates to free offers.

Install uBlock Origin and turn it on.

Almost all of the pop-ups will disappear.

I have.. for example, if you go to nike.com , do you see the cookies popup?

No cookie popup, but I also have my uBlock configured to default deny all javascript, which also results in blocking the cookie popup.

Turning on JS for only "nike.com" and "nikecdn.com" to make most of the images appear, and I still do not see a cookie popup.