Here's a much more fun example of a QR code prank: http://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/302963_1... (totally SFW of course)
The trivial technical solution is a QR code reader which tells you where you're going before it sends you there, which ZXing (the Barcode Reader for Android) and several iOS QR readers already do.
But anyhow, most URL shorteners offer an API to retrieve the long URL. You could implement that in your QR code scanner as well, for the most popular URL shorteners, to allow people to see where they will be redirected to.
https://market.android.com/details?id=com.fairyteller.linkpr...
http://zxing.org/w/decode?u=http%3A%2F%2Ffbcdn-sphotos-a.aka...
Or perhaps what would be even more fun, is I could put download links for movies on their own posters.