68k extra employees and facebook of 2010 was better than today.
The Facebook experience feels worse, but that's because the novelty wore off and people don't share anywhere as much as they did back in the heyday.
WhatApp came with 55 employees, instagram had 13. They introduced groups October 2010. No messenger or mobile app.
People have stopped sharing but many shares are suppressed and ads appear every 3rd post. Things haven't improved.. but I see they are selling verified profiles now I guess some people were looking forward to that product offering