It sucks that eink is still so ridiculously expensive. I recently had to pay around 2k for a 32" eink device. Bonkers pricing.
I notice that some Alibaba sellers of similar displays copied some of their images from that site.
[1] https://www.smartcity-displays.com/large-format-e-ink-displa...
Looks like they were also using them for transit at one point, but I haven't seen these myself: https://www.mbta.com/projects/solar-powered-e-ink-signs
I guess the market isn't quite there