Speaking as an engineering manager, vercel’s approach seems to cater to the last market where overengineering and complexity were status symbols that middle management was happy to pay for. When the headcount was free, there weren’t many questions from upper management why basic UIs required so much heavy lifting by (overly) experienced engineers.

In the new market, there will be much more scrutiny on costs and the complexity that creates it. The prospect of hiring a “React Engineer” with 7+ years of experience to build a cookie cutter UI, will be just as questionable as forcing the front end and backend to use the same technology and framework governed by one single vendor.

I predict vercel will have a rough time.