Current design fashion tends toward whitespace, a lot of iconography, less text, and often thinner and lighter typography.
There is a lot more to "design" in web than some stupid visual trendiness ; its the entire reason we have two different phrases: UI & UX...
UX is how we experience the content, UI being how content is presented to us.
Good UI builds a good UX. Good UX builds understanding and relationship to the user's mind to the content.
but the key skill that the Human has is the speed between visual correlation to cognition of the library of thoughts available.
So obviously a person who does not have that connect, will fail to real-ize the scenario visualized.