* A few GBs of data isn't really that much. Even /considering/ the use of cloud services just for this sounds crazy to me... but I'm sure there are people out there that believe it's the only way to do this (not the author, fortunately).
* "You might find out that the data doesn’t fit into RAM (which it well might, JSON is a human-readable format after all)" -- if I'm reading this right, the author is saying that the parsed data takes _more_ space than the JSON version? JSON is a text format and interning it into proper data structures is likely going to take _less_ space, not more.
* "When you’re ~trial-and-error~iteratively building jq commands as I do, you’ll quickly grow tired of having to wait about a minute for your command to succeed" -- well, change your workflow then. When tackling new queries, it's usually a good idea to reduce the data set. Operate on a few records until you have the right query so that you can iterate as fast as possible. Only once you are confident with the query, run it on the full data.
* Importing the data into a SQLite database may be better overall for exploration. Again, JSON is slow to operate on because it's text. Pay the cost of parsing only once.
* Or write a custom little program that streams data from the JSON file without buffering it all in memory. JSON parsing libraries are plentiful so this should not take a lot of code in your favorite language.