While I'm sure that the shareholder love this, from the outside it looks like that last desperate acts from a company try to avoid bankruptcy.
As others have pointed out, maybe it's actually "features" that adds value for the general public, maybe it's just greed. In any case from my point of it taints the image of a company that's otherwise highly respected.
Maybe it would be better if Microsoft tried to live up to the standard and ideal that people like me expects from a company in their position. Realistically you're right, it would be easier for me to adjust my expectations, but I won't because I see no evidence that I'm not morally right.