Hacker News Reader

Well with those prices, organic and fair trade cotton or not, it’s certainly not going to be “for the people.” On the net, privacy will become a luxury fewer people can afford, and that holds true with this apparel as well. Maybe others will follow suit and scale down prices, but for now I wouldn’t pay 400€ for this.

View on HN

> On the net, privacy will become a luxury fewer people can afford, and that holds true with this apparel as well.

I wouldn't put it like this. It's a niche product only a tiny number of people are interested in, most of them with moderate to high incomes. Of course they're going to price it like this.

Anything that's liable to be mass purchased will also be mass produced at very thin margins - which in this case means more or less the same margins as ordinary clothing. tl;dr: if there was real demand, they'd be just a bit more expensive than ordinary clothes.

Reply on news.ycombinator.com