As a European who has visited the US, I mean, they're just nice though.
It's fun to drive a truck. The experience is better than driving a little city car like I do here in the UK. I would have one here if the roads were wider.
To me this just feels like another one of those "we could just have a lower quality of life" things that seem super popular amongst a small subset of people.
I don't need one, but I want one, I can have one, and you can just fuck off if you don't like that. I mean, that's about as American as it gets.