Call me cynical, but I'm sure that Epic would really like for everybody to talk about something else than the quarter of a billion dollar penalty they just got from the FTC for exploiting children etc.
The very same Epic that would really, really like to be able to bypass any kind of app store safeguards and review processes, no matter how flawed and self-serving those processes might be.
Yep, it does seem like it's time for a few warm fuzzy PR events to get people's attention diverted.
/cynic mode off