My blog over at https://nelson.cloud has helped me get new jobs. When I was interviewing for my current job, one of the interviewers mentioned that he was happy to see I was running a blog. Blogging has also helped me become a better writer and reinforce my own knowledge (which is the primary reason why I started it).
I keep my blog technical but maybe I'll write about different topics in the future. It seems like you can make new connections when being more vulnerable on your blog, just based on what I've seen from others that are more open online.