Honestly I kind of just enjoy writing. My blog has gotten tons of views and still gets a fair amount of traffic, made on HN's front page a bunch, and have some post translated to a few languages.

I haven't actively tried to monetize it (though I'd like to shift to income based on my own work rather than be tied to a company). I tried putting ads once in a while and it was ~decent but negligible, and kind of ruined the vibe. I have done a few one-off consulting things out of it and got some nice side-cash, but nothing meaningful.

What I do get is feeling engaged with the wider tech community. Seeing common questions and comments. A feeling that what I'm saying might resonate with some people. Interesting discussions on Twitter and HN. A few podcast invites, etc.