There's something to be said for today's business model that much of big tech uses: "First we build it, then we get customers who love it, then we try to figure out how to monetize it- and kill it if we don't".

Google is, of course, the king of this model, but it feels as though the entire industry fully embraces it. I'm waiting for the day my Alexa shuts itself off forever because I still don't see how it makes a dime.