Why wouldn't they just ship their payload to one of the existing launch providers? And save the money?
For most things, including servicing the ISS, it's perfectly adequate, and for satellites that go into polar orbits it doesn't matter, but some orbits are hard to reach from those launch sites because of the inclination. In the past Russia has used ESA's launch site in French Guiana for those, but that's not an option for them right now.
If it was 10x the cost per kg then maybe Russia would look into alternative systems, but I imagine 2x or 3x the market rate would secure an unlimited number of launch slots.
So there's no point to launching from a plane.
> I wonder if a country without an orbital rocket program would consider buying them out.