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Comment by afarrell | Hacker News Reader

One of the difficulties of public relations is communicating to multiple audiences at once. One of Docker’s audiences are the paying customers who outside that 2% and would want some assurance that if docker makes errors, those errors are smaller in magnitude. This statement seems like it is aimed at assuaging the worries of that audience. Is it good practice? I do not know.

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> One of the difficulties of public relations is communicating to multiple audiences at once.

Why not just release multiple statements and links?

"Click here for customized PR statement if you are a open source developer"

"Click here for customized PR statement if you are a closed source developer"

"Click here for customized PR statement if you are an executive who can't code"

"Click here for customized PR statement if you are a billionaire who invested in Docker but secretly don't know what it is"

etc.

ChatGPT> Could you rephrase the PR statement to the ad profile of this HTTP client?

What if you are a "closed source developer" at work but an open-source one during your free time? What if you are a billionaire codes? What if… etc. You could make TL;DR's targeted at specific audiences, but you still need the same introduction for everyone.

Is that a serious suggestion? Who on earth would take the time to look through all of those to see which one best fits them? Companies have enough trouble getting press releases read already.

I guess then you could use some heuristics and ChatGPT to tailor the press release to the particular viewer.

For example if the user has a screen resolution of three 4K monitors side by side, using Linux, and coming from a Silicon Valley IP address, they are probably a developer. If they have the screen resolution of an iPad Pro and a New York IP address they are probably an executive on the go. The HTML5 accelerometer API might also say something about whether they're reading your press release in bed, while sitting, or standing. Use ChatGPT to reword the press release appropriately.

That could be a more effective approach.

This is a genuinely terrifying vision of the future. Already things like prices may differ based one’s location. Adding content writing AI to the mix is positively dystopian.

Can't they say something like "a small and important group", yada yada, etc. Just laying out the % alone is derisive and pointless.

Well, the end result would be some one else complaining about that phrasing being insulting, or a lack of transparency or something.

There are 2 audiences: 1 with impact and 1 with 100% impact. The relative size of those audiences is irrelevant to the people in the audience.

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