Just to name a few (I have a daily blog):
- I kickstart my day with my own thoughts, not someone else's (i.e. social media).
- I can feel I created something instead of just (mindlessly) consuming
- I can work out what I really think about something: when you start to write what you think, you need to understand it or at least order your thoughts
- I have an ever growing vault of things I can point to (I do this a lot)
- I always keep an eye out for interesting things to blog about. It makes you notice more.
- I enjoy it!
The audience is 1 (me).
If there are other people who want to read it, great! But I mainly write to/for me. So why don't I just keep a diary? Accountability. I have to hit publish every day and make what I post coherent. My diary (which I also have) is more incoherent and definitely more boring.