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Cool to see people on HN who are not anti-selfhelp. We should start a site like HN but about stuff like this? :)

Reality Hacker News, maybe? :)

Maybe. The main question is how the initial quality audience can be found and involved? Are there enough blogs to link to?

The similar StackExchange site can not start for quite a long time: http://area51.stackexchange.com/proposals/17225/personal-dev...

I think a good gateway into personal development is lifestyle design, and there are plenty of blogs in that genre.